Emirates opens first travel store in Karachi, expanding into West Asia

Pakistan’s biggest city to offer unique customer experience with new retail concept

Emirates Travel Store
Caption: The Emirates Travel Store in Karachi was officially inaugurated by Essa Sulaiman Ahmad, Emirates’ Senior Vice President for Commercial Operations, West Asia and Indian Ocean (centre left) and Hamad Obaid Ibrahim Salem Al-Zaabi, Ambassador of UAE to Pakistan (centre right).
Source: Emirates

Emirates, the world’s largest international airline, has launched its first-ever Travel Store in Karachi, marking the airline’s first expansion into the West Asia region.

The store, situated in the prestigious Sky Tower at Karachi Towers on Abdul Sattar Edhi Avenue in Clifton, spans 183 square metres and aims to provide a highly immersive and tech-driven travel experience for customers.

The official inauguration ceremony was attended by Essa Sulaiman Ahmad, Emirates’ Senior Vice President for Commercial Operations, West Asia and Indian Ocean, alongside a distinguished gathering that included Hamad Obaid Ibrahim Salem Al-Zaabi, the UAE Ambassador to Pakistan, and Bakheet Ateeq Al-Rumaithi, UAE Consul General in Karachi. Other notable guests included Mohammed Al Nahari Alhashmi, Emirates’ Vice President for Pakistan.

The event underscored the strong diplomatic and economic ties between the UAE and Pakistan.

A symbolic cake-cutting to mark the opening of the new Travel Store. (From L-R): Mohammed Al Nahari Alhashmi, Emirates’ VP for Pakistan; Essa Sulaiman Ahmad, Emirates’ Senior VP for Commercial Operations, West Asia and Indian Ocean; Hamad Obaid Ibrahim Salem Al-Zaabi, Ambassador of UAE to Pakistan and Bakheet Ateeq Al-Rumaithi, Consul General of UAE in Karachi.

In his opening remarks, Ahmad highlighted the significance of the store for Emirates and Karachi, saying, "This is a place where travellers can discover all of our incredible products and services. We’re proud to bring our immersive experiences to Karachi, a city that has been part of our network since 1985. This store reflects our ongoing commitment to enhancing the customer journey and offering a glimpse of the Emirates experience, combined with exceptional support from our ground teams."

The Emirates Travel Store is a one-stop destination for travellers seeking inspiration and convenience in planning both leisure and business trips.

Emirates Travel Store

The Emirates Travel Store is designed to offer personalised travel experiences for customers, with a dedicated team of trained staff ready to assist with flight bookings, travel preferences, and more.

Emirates Travel Store in Karachi features self-service screens and dedicated cabin crew assistance.

Customers can easily plan their trips and manage their bookings with tailored support, reflecting the airline’s focus on providing an exceptional service.

Immersive experiences

The store is equipped with cutting-edge technology, including self-service kiosks and a selfie mirror that transports customers to various Emirates destinations, allowing them to capture memories against stunning backdrops.

An Emirates cabin crew demonstrates the selfie mirror, enabling customers to capture selfies with backdrops of popular Emirates destinations.

The store also features a curated selection of exclusive Emirates-branded merchandise, travel accessories, and a range of inflight products, ensuring both convenience and inspiration for every traveller.

Emirates in Pakistan

Emirates’ presence in Pakistan has been vital since it first began operations in 1985. The new Travel Store reflects the airline's enduring commitment to the country and the region. With five gateways across Pakistan, the airline continues to connect passengers to destinations worldwide, setting new standards for customer engagement and service excellence in the West Asia region.